Veterinary Professionals - Vet Pro - Cat charity promotes modern image with new ‘pin-up’ Review

Cats Protection has developed a ‘pin-up’ poster for its new Annual Review in a continued effort to position itself as a modern and forward-thinking charity.
Produced by Cats Protection’s in-house design and communications teams, the A2-size poster is a fresh alternative to the more conventional booklets or leaflets. Printed on recycled paper, it includes facts and figures about the UK’s leading cat welfare charity in a colourful and easy-to-read format.
One side of the poster highlights Cats Protection’s key achievements in 2006 through photos and illustrations, while the reverse provides a succinct analysis of the charity’s performance along with the views of Cats Protection’s Chief Executive, Peter Hepburn.
The Review is another example of the innovative approach that Cats Protection takes towards its communications and is designed to reflect the changing nature of the charity, which helps 142,000 cats and kittens each year through a national network of 252 volunteer-run branches and 29 centres
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Janet Wickens, the charity’s Head of Fundraising and Communications said: “We really wanted to design an Annual Review that stands out from the crowd and reflects our status as a forward-thinking charity that cares passionately about cats and gives thousands of unwanted and abandoned cats a second chance in life. “We hope this new style of Review will be eye-catching and keep Cats Protection in the minds of both existing and new audiences. It has been cost-effective to produce and distribute, and also kind to the environment. Feedback from our various stakeholders has been extremely positive, with many saying it makes a refreshing change from the typical Annual Review that gathers dust on the coffee table or gets lost in the clutter.” Copies of Cats Protection’s Annual Review are available free of charge by contacting the charity’s Helpline on 08702 099 099 or by emailing helpline@cats.org.uk ~ ends ~ For media enquiries, please contact Zahir in Cats Protection’s Media Office on 01825 741 911 or email media.office@cats.org.uk Notes to editors: Cats Protection’s registered charity number is 203644. The charity’s vision is to ensure that every cat is given the chance of a life where it will be treated with kindness and understanding of its needs Founded as the Cats Protection League in 1927, the charity adopted the name Cats Protection in 1998. We ask that you use the name Cats Protection when referring to the charity in all published material More information about the work of the charity can be found at www.cats.org.uk _______________________________________________________________________ Cats Protection is the UK’s leading cat welfare charity, rehoming and reuniting 55,500 cats and kittens a year through its nationwide network of 29 adoption centres and 252 voluntary-run branches. We also promote responsible cat ownership through education and information and run comprehensive neutering programmes involving approximately 100,000 cats every year. Reg Charity 203644 (England and Wales) and SCO37711 (Scotland) _______________________________________________________________________ This email is private and confidential and is intended for the named recipient only; if you receive this in error please return to the sender and note that distribution, copying or use of this information is strictly prohibited. The information, expressions, views and opinions contained in this email are the views of the author only and are not given by or endorsed by the charity. This email and any attachments have been checked by virus checking software. Cats Protection does not accept any liability for damage or loss arising out of its use. _______________________________________________________________________ No virus found in this incoming message. Checked by AVG Free Edition. Version: 7.5.488 / Virus Database: 269.14.13/1075 - Release Date: 17/10/2007 09:38


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